Read the NY Times and the Globe and Mail.
"You don't get the truth, just insight." - Dr. Strangelove
"Pornography is a lust from a vicious male..." - Ellen Lewis
She is not a feminist but has defined terms with a feminist approach.
For her, erotica represents romance, love, relationships and things of that 'goody-goody' nature whereas pornography is the opposite.
Advertising usually focuses on privilege of the male. Gender play without gender privilege.
To critique advertisements you need to fully understand them...
This is where it gets tricky, most advertisements are so mysterious that we, the viewer, cannot point-out specifically what they are implying. This makes it very difficult to critique advertising.
We all objectify women at one time or another.
"If we eliminate objectivity in sex, we are no longer human. Words must be used to tease and flirt, and the body must be desired." - Dr. Strangelove
I completely agree with Dr. Strangelove's point-of-view. Unfortunately, in the Western world, men and women are both over-protected when it comes to objectification. For example, it is highly frowned upon for women in North America to expose there breast in public. This is not the case in many parts of Europe, Africa and South America.
Corporations are a-sexual.
"The closer we get to power (i.e. religion, government, capitalism..), the more the body is controlled."
- Dr. Strangelove
Advertising is capitalism speaking to us and that is why both these terms are directly related.
To understand how advertising works, we must first understand how capitalism works.
Advertising controls product placement. It is mythological and mysterious. It funds 70-90 % of entertainment, new, sports and other major systems.
Each candidate who ran for presidency in the United States spent at least a billion dollars on advertising in there respective campaigns.
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