The Influence of Pop Media Culture and Identity in Advertising..

Objectification is normal...but NOT when someone is reduced to an object. i.e. What the Nazi's reduced the Jews to during the holocaust.

A women showing herself on youtube is similar to a woman walking down the street.  Both are exposed to the male gaze.

Very interesting and noticeable how there always seems to be a battle of the sexes in advertising.
The intent demonstrated is to saturate our natural environment.

What would men be like if we menstruated? (a question with no real answer but provides some food for thought).

Advertising forms part of our popular culture.
In the 20th century, humans gained a lot more leisure time.  2 centuries ago, there was no weekend!
In this generation, we invest 3-4 hours per night on pop media forms of entertainment..i.e. internet and television.

We make our own popular culture from the media system and the raw-material it produces for us.
Examples of raw materials: identities, values, shared meanings and patterns..
This century of consumers takes raw material from pop culture and WE manipulate it.

2 classic examples of indigenous forms of media culture in this century are: 1) Haul videos- mostly female.

                                                                                                               
2) Un-boxing videos-  mostly male.

These two behaviors are great examples of cultural parodies.  The haul videos privileges beauty and the female body is used as an advertising tool.  These videos also demonstrate a part of the rapidly emerging 'do-it-yourself' culture.

What was the first thing the Gutenberg Press did when it gained power of the news industry?

Answer: Imitate!
They re-wrote the holy bible in there own way for both historical reference and recognition.

Imitation is very important and common in advertising.  Competitors always imitate each other.

There are few things more important than gender and sex.